We can all agree that tackling the About page is the Worst part of writing your own website copy, worstright...?
(I’m assuming you know all too well what it feels like to agonize over what’s relevant, what’s not, and what the hell to say on your site, or you prob wouldn’t be here right now.)
BEFORE WE GET TO THE AUTOBIOGRAPHY...
We can all agree that tackling the About page is the Worst part of writing your own website copy, worstright...?
(I’m assuming you know all too well what it feels like to agonize over what’s relevant, what’s not, and what the hell to say on your site, or you prob wouldn’t be here right now.)
I'll let you in on a lil secret: the best About pages for business owners are typically the casual ones.
You know, the ones that *actually* make you sound like a living, breathing human behind the screen, not like an emotionless robot.
Your About page is where you can truly let your readers in, because it’s where you lay the foundation for the soon-to-be love story between you and your future clients or customers.
I'll let you in on a lil secret: the best About pages for business owners are typically the casual ones.
You know, the ones that *actually* make you sound like a living, breathing human behind the screen, not like an emotionless robot.
Your About page is where you can truly let your readers in, because it’s where you lay the foundation for the soon-to-be love story between you and your future clients or customers.
So, that being said… let's talk about
what makes me human.
ABOUT THE AUTHOR
Hi, I'm Stephanie Redmond!
I'm a chocolate addict with zero intent on seeking recovery, an extrovert who never learned *not* to talk to strangers, & an absolute hoe for italics.
My journal pages are full of audacious goals, my Notes app is full of half-written newsletters and copy concepts, my TikTok feed is full of the Savannah Bananas and cowboys (thank you, God), and my head is perpetually full of the freaking Mickey Mouse Clubhouse theme song because, like I said, toddler mom. I love anything recommended by Reese Witherspoon, I watch MasterClass like it’s a TV show, I’ve decided that playing tennis is not just my hobby but my primary personality trait, and I’m the type of person that approaches strangers struggling to get the perfect selfie to offer to take the picture for them.
Does that feel like enough personal information for now? Perf—let's move on.
ABOUT THE AUTHOR
Hi, I'm Stephanie Redmond!
I'm a chocolate addict with zero intent on seeking recovery, an extrovert who never learned *not* to talk to strangers, & an absolute hoe for italics.
My journal pages are full of audacious goals, my Notes app is full of half-written newsletters and copy concepts, my TikTok feed is full of the Savannah Bananas and cowboys (thank you, God), and my head is perpetually full of the freaking Mickey Mouse Clubhouse theme song because, like I said, toddler mom. I love anything recommended by Reese Witherspoon, I watch MasterClass like it’s a TV show, I’ve decided that playing tennis is not just my hobby but my primary personality trait, and I’m the type of person that approaches strangers struggling to get the perfect selfie to offer to take the picture for them.
Does that feel like enough personal information for now? Perf—let's move on.
a linkedin-esque moment
I'm qualified,I swear.
My journal pages are full of audacious goals, my Notes app is full of half-written newsletters and copy concepts, my TikTok feed is full of the Savannah Bananas and cowboys (thank you, God), and my head is perpetually full of the freaking Mickey Mouse Clubhouse theme song because, like I said, toddler mom.
I love anything recommended by Reese Witherspoon, I watch MasterClass like it’s a TV show, I’ve decided that playing tennis is not just my hobby but my primary personality trait, and I’m the type of person that approaches strangers struggling to get the perfect selfie to offer to take the picture for them.
I'm qualified,I swear.
My journal pages are full of audacious goals, my Notes app is full of half-written newsletters and copy concepts, my TikTok feed is full of the Savannah Bananas and cowboys (thank you, God), and my head is perpetually full of the freaking Mickey Mouse Clubhouse theme song because, like I said, toddler mom.
I love anything recommended by Reese Witherspoon, I watch MasterClass like it’s a TV show, I’ve decided that playing tennis is not just my hobby but my primary personality trait, and I’m the type of person that approaches strangers struggling to get the perfect selfie to offer to take the picture for them.
Now, why do you need me?
GOOD FOR THE PLOT
Now, why do you need me?
You have a wicked awesome offering that you’re so excited to tell the world about. Buuuut you have no idea where to start. Like, at all.
You’re pretty sure you know who your target audience is, but you don’t really know how to get their attention. And you’ve just remembered that you hate writing about yourself as much as you hate folding the laundry.
…which is why “write website copy” and “fix About page” and “set up email welcome sequence” and “launch online course” have all been sitting on your to-do list for as long as your clean laundry has been sitting in your dryer.
(Confession: as I’m writing this, my own clean laundry has been sitting in my dryer for three days. It will continue to sit there for at least one more. Maybe two, depending on how long it takes me to finish my website copy.)
Now, while I can’t motivate you to cross your chores off of that list, I *can* ensure you that handing over those other tasks to me is the best possible plan if you want them to actually a) get DONE, and b) get done RIGHT.
And, to be clear, by “right” I mean backed by strategy, research, and extensive knowledge of copywriting, marketing, and, ultimately, how to inspire your audience to take your desired action & click, buy, subscribe, or sign up.
GOOD FOR THE PLOT
A little bit of backstory
So, naturally, I did what I always do—made a split-second decision, in the middle of a casual conversation, and ran with it. My best decisions always happen like this.
(Others decisions include: moving to Quebec without knowing how to hold a conversation in French, getting all of my tattoos, becoming a copywriter in general… you get the point.)
THE BTS OF BTL
Setting the Scene
Several summers ago, I was sitting on Cold Storage Beach (horrible name, great place) with my two best friends, chatting about what all nostalgic millennials chat about: the good ole college days.
The specific topic of the convo was college majors, and how many I had (3.5), and how none of them are relevant to my decision to become a freelance marketer.
Plot Thickens
“I know,” I laughed, shifting in my practically-falling-apart beach chair. “I literally spent tens of thousands of dollars to learn how to read between the lines,” I said, referencing my formal education in Philosophy.
Then it hit me.
Between The Lines. That’s good.
The Resolution
“Hold up,” I continued. “That’s a good business name.” Hannah and Jayme nodded in agreement, giving me all the validation I needed, and I bought the domain right there in the sand with the last 10% of my phone battery.
The rest is history.
IN SUMMARY
I'd love to be your go-to website copywriter.
IN SUMMARY
I'd love to be your go-to website copywriter.
some projects worth stalking
To help business owners create a compelling narrative through sales-focused storytelling and feel-good marketing strategy.
core values
Education
I believe that we’re never done learning. No matter how “expert-level” you may be, how experienced you are, or how much praise you receive for your work, you should always continue learning. Both making time for continuing my own education in the marketing field and making accessible educational resources for my community are important elements of keeping my business true to its roots (like the self-taught queen I am.
Empathy
Excellence
core values
Education
I believe that we’re never done learning. No matter how “expert-level” you may be, how experienced you are, or how much praise you receive for your work, you should always continue learning. Both making time for continuing my own education in the marketing field and making accessible educational resources for my community are important elements of keeping my business true to its roots (like the self-taught queen I am.
Empathy
Excellence
glossary
Searching for
something more?
below to find more facts
about me!
A
Audio messages. My preferred method of communication. They’re usually as long as a podcast episode, because I somehow always have a lot to say. See “L” for details.
B
Bean water. Some people may refer to this beverage as “coffee.” Either way, I don’t drink it, and I don’t think I ever will. I don’t even like coffee-flavored ice cream.
C
Coastal Grandmother. How I describe my wardrobe, my home decor style, my idea of how to spend a peaceful afternoon, and my dreams for my future.
D
Dream client. Anyone who is nice to me, values great copywriting, and can afford it. Or, at least, that’s what I jokingly say when asked who my favorite people to work with are. 😉
E
Excessive. The size of my vintage ad collection, the amount of knowledge I have about useless topics, and the number of times I play Pickleball each week.
F
Five in the morning. The time my Hatch alarm clock begins glowing with its purple sunrise light, because there’s no better time of day than the hours between five and eight in the morning.
G
Go away, Scrooge. My response to “ya can’t listen to Christmas music, it’s November 1.“
H
High school. The stage of life where I began to dream about being an important person with a home office who spent hours on hours typing at their glamorous desktop computer. (It’s slightly less glamorous than I imagined, but a whole lot cooler.)
I
Iguanodon. My favorite dinosaur, in case you also have a child who is obsessed with the scientific names of dinosaurs, who may be curious about my choice. (And if they ask, my second favorite is the Brachiosaurus.)
J
Just one more minute. The lie I tell myself while scrolling on TikTok as I click ‘ignore time limit’ for probably the third time in a row.
K
Kick in the ass. That thing I need in order to get my butt back on my Peloton after choosing the couch instead too many days in a row.
L
Long-winded. Some people are “long story short” people, some people are “long story long” people. I know you already know which one I am. (Don’t worry, though—when it comes to copywriting, I specialize in the direct and the succinct. Professional Me is great at that. Personal Me? Yeah…both her friends & her own mother secretly will her to shut up and get to the point whenever she tells a story.)
M
My pleasure. What I say when someone asks me to turn on youtube video list
N
No way. What I say when someone asks me to turn off youtube video list
O
Open Book. A nicer, less problematic synonym for “Over Sharer,” which is what I actually am, to a fault.
P
Personality tests. I try to be into them, but often forget they exist until someone asks me my results. So, if you’re the type of person who asks: I’m an Enneagram 3w2, and an ENTJ-T on the Myers Briggs.
Q
Questions. The best way to get what you want. If you don’t ask, the answer is always ‘no.’ I’m a very shoot-your-shot type of person. That’s how I ended up here, writing for you. (BTL started with a couple successful cold emails, because #extrovert.)
R
Rats’ nest. What my hair looks like most of the time. Especially when I talk on my Instagram stories. (Several people have told me that they literally hired me because of my bad hair days. Something about authenticity I suppose. Honestly, not mad about it.)
S
Stick Season. The name of my favorite album, which consistently plays straight through Spotify and into my soul at least 480 times per week.
T
Twenty-four. The number of characters in my computer password, because I’m dramatic.
U
University of Hartford. Where I graduated magna cum laude with 3 Bachelor’s Degrees in Political Science, Sociology, and Criminal Justice and 2 minors in Philosophy and Paralegal Studies—officially making me the biggest nerd ever.
V
Very disappointing. My dad’s response to “how do you feel about Sara having so many tattoos?” (Sorry, Dad. 28 and counting.)
w
Woo. The nickname of my son, who often makes appearances on my social media, because I’m not above using my child for cuteness-related engagement.
X
X out. What people will do when your website sucks. Luckily for you, I specialize in websites that don’t. (Click here to inquire about collaborating on your next copy project!)
Y
Your inbox. The place we can (virtually) hang out every Tuesday, if you subscribe to my weekly newsletter. If you like marketing tips and book recs, you’ll love the Tuesday TOC.
Z
Zero. The amount of times I regretted putting this much personal information on the Internet.
Searching for
something more?
below to find more facts
about me!
A
Audio messages. My preferred method of communication. They’re usually as long as a podcast episode, because I somehow always have a lot to say. See “L” for details.
B
Bean water. Some people may refer to this beverage as “coffee.” Either way, I don’t drink it, and I don’t think I ever will. I don’t even like coffee-flavored ice cream.
C
Coastal Grandmother. How I describe my wardrobe, my home decor style, my idea of how to spend a peaceful afternoon, and my dreams for my future.
D
Dream client. Anyone who is nice to me, values great copywriting, and can afford it. Or, at least, that’s what I jokingly say when asked who my favorite people to work with are. 😉
E
Excessive. The size of my vintage ad collection, the amount of knowledge I have about useless topics, and the number of times I play Pickleball each week.
F
Five in the morning. The time my Hatch alarm clock begins glowing with its purple sunrise light, because there’s no better time of day than the hours between five and eight in the morning.
G
Go away, Scrooge. My response to “ya can’t listen to Christmas music, it’s November 1.“
H
High school. The stage of life where I began to dream about being an important person with a home office who spent hours on hours typing at their glamorous desktop computer. (It’s slightly less glamorous than I imagined, but a whole lot cooler.)
I
Iguanodon. My favorite dinosaur, in case you also have a child who is obsessed with the scientific names of dinosaurs, who may be curious about my choice. (And if they ask, my second favorite is the Brachiosaurus.)
J
Just one more minute. The lie I tell myself while scrolling on TikTok as I click ‘ignore time limit’ for probably the third time in a row.
K
Kick in the ass. That thing I need in order to get my butt back on my Peloton after choosing the couch instead too many days in a row.
L
Long-winded. Some people are “long story short” people, some people are “long story long” people. I know you already know which one I am. (Don’t worry, though—when it comes to copywriting, I specialize in the direct and the succinct. Professional Me is great at that. Personal Me? Yeah…both her friends & her own mother secretly will her to shut up and get to the point whenever she tells a story.)
M
My pleasure. What I say when someone asks me to turn on youtube video list
N
No way. What I say when someone asks me to turn off youtube video list
O
Open Book. A nicer, less problematic synonym for “Over Sharer,” which is what I actually am, to a fault.
P
Personality tests. I try to be into them, but often forget they exist until someone asks me my results. So, if you’re the type of person who asks: I’m an Enneagram 3w2, and an ENTJ-T on the Myers Briggs.
Q
Questions. The best way to get what you want. If you don’t ask, the answer is always ‘no.’ I’m a very shoot-your-shot type of person. That’s how I ended up here, writing for you. (BTL started with a couple successful cold emails, because #extrovert.)
R
Rats’ nest. What my hair looks like most of the time. Especially when I talk on my Instagram stories. (Several people have told me that they literally hired me because of my bad hair days. Something about authenticity I suppose. Honestly, not mad about it.)
S
Stick Season. The name of my favorite album, which consistently plays straight through Spotify and into my soul at least 480 times per week.
T
Twenty-four. The number of characters in my computer password, because I’m dramatic.
U
University of Hartford. Where I graduated magna cum laude with 3 Bachelor’s Degrees in Political Science, Sociology, and Criminal Justice and 2 minors in Philosophy and Paralegal Studies—officially making me the biggest nerd ever.
V
Very disappointing. My dad’s response to “how do you feel about Sara having so many tattoos?” (Sorry, Dad. 28 and counting.)
w
Woo. The nickname of my son, who often makes appearances on my social media, because I’m not above using my child for cuteness-related engagement.
X
X out. What people will do when your website sucks. Luckily for you, I specialize in websites that don’t. (Click here to inquire about collaborating on your next copy project!)
Y
Your inbox. The place we can (virtually) hang out every Tuesday, if you subscribe to my weekly newsletter. If you like marketing tips and book recs, you’ll love the Tuesday TOC.
Z
Zero. The amount of times I regretted putting this much personal information on the Internet.
listen up!
Prefer Watching
Content over reading?
I feel that—I’m a podcast girlie myself, especially when I’m trying to get into the work mindset on my way home from daycare drop-off. Check out this roundup of all of my podcast interviews about copywriting below!
"I feel a thousand times more confident now, thanks to your guidance and support."
“It is the ultimate comfort to be able to message you and be like: ‘how the hell do I navigate this/write this/do this?’ Thanks to you, I’ve accomplished so much more than I thought I’d be able to, and I’ve gotten way more clear on how to run my business. (And I feel about a bajillion times more certain that I can actually be successful and make a living doing it.)”
- ALETHEA TYLER, COPYWRITER
"I feel a thousand times more confident now, thanks to your guidance and support."
“It is the ultimate comfort to be able to message you and be like: ‘how the hell do I navigate this/write this/do this?’ Thanks to you, I’ve accomplished so much more than I thought I’d be able to, and I’ve gotten way more clear on how to run my business. (And I feel about a bajillion times more certain that I can actually be successful and make a living doing it.)”
- ALETHEA TYLER, COPYWRITER
Now that you know my story,
let's talk about yours.
more meaningful connections with your ideal clients and customers.
